Amanda Clark, founder and CEO of DACCK Co.

Family-powered. Founder-focused.

Where clarity meets momentum.

DACCK Co. is a family-founded company in Minnesota. I'm Amanda Clark, the founder and CEO, and I stand behind every project we take on.

We build everything with strong systems, clean numbers and accountability at every step. Whether you're a business owner, a shopper or a brand we'd love to carry, you'll get clear work, honest answers and a real person who follows through.

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Our story

Life changed our plan. It didn't end our story.

In October 2024, a staph infection in Dave's spine changed the trajectory of our lives in ways we never could have imagined. Recovery hasn't been a straight line. There have been good days, setbacks, unexpected complications and moments when progress was hard to see. But we kept showing up.

That season taught our family not to dismiss something just because the path toward it is difficult or uncertain. It's why we started What's Next Clark: to help people and families through life's biggest changes. What's Next Clark is the heart of our mission.

DACCK Co. is the engine I'm building to fund that mission, through our marketing agency and our e-commerce businesses. I build and run them, and I'm not doing it alone. Experienced mentors, coaches and specialists bring knowledge and perspective to everything we build. Dave's focus is his health and recovery. His role is to believe in this vision and remind us why it matters to our family and the community we hope to serve.

"She didn't give up on me, and I know she'll bring that same heart and determination to what she's building."

Dave Clark

Our long-term vision is big: to build what could someday become the Walmart of medical equipment, accessibility products and everyday supplies for people and families navigating illness, disability, aging and recovery. From where we're starting, that may sound impossible. We know it will take time, the path will change, and we'll make mistakes and learn as we grow. But every customer we serve, every client we help and every lesson we learn moves us closer.

Sometimes life changes the plan without asking your permission.
But that doesn't mean your story is over.
Sometimes it means you're being called to build something even bigger.

Amanda & Dave
Follow What's Next ClarkWork with DACCK Co MediaShop DACCK & Co.

What we do

One family company, two powerhouse divisions.

For small businesses

DACCK Co Media

Marketing systems that turn attention into paying customers: ads, landing pages, booking and follow-up built to work together, and measured by the sales that land in your bank account.

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For shoppers and brands

DACCK & Co.

Our multichannel online store of family collections, each one named after someone we love, from the Tail Crew (Mikko, Taz & Milo) to the Des & Ivy kids' collection and The Naughty Gnome. Plus DACCK & Co. Select, a curated line of brands we've vetted ourselves.

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How we work

The rules we run on.

We start by listening

Not pitching. Every relationship starts with questions, and if we're not the right fit, we'll say so.

Clear work, clear numbers

You'll always know what we did and what it did for you, measured by real results, not vanity metrics.

A real person answers

AI helps us work faster. It never replaces the conversation, and it never answers for us.

Promises in writing

Agreements, budgets and policies are written down and kept. We honor pricing rules and channel terms for every brand we carry.

We test before we sell

We order a sample of every product before we list it, and write honest descriptions of what you'll get.

Built to last

Documented processes, clean records and steady follow-through: the habits of a 23-year risk and controls career.

The bigger why

DACCK Co. is the engine. What's Next Clark is the mission.

Every sale and every client helps fund something bigger. What's Next Clark is our family's mission-driven brand for people navigating life's biggest transitions, especially recovery after spinal cord injury.

It's inspired by my husband's ongoing fight to regain his independence. Together we share the tools, adaptations and affordable resources that make daily life easier, and the honest reality of rebuilding, from both sides of the recovery. On YouTube, we document my journey out of corporate America in real time for anyone who has been laid off, displaced or forced to pivot, with the goal of building a community for all kinds of life transitions. Our long-term goal is to acquire and grow a health business that restores confidence, dignity and hope.

Follow Dave's journey on our What's Next Facebook page, where we post our daily journey, tips and tricks, and the gadgets that work (and the ones that don't).

Follow the journey on YouTubeFollow his story on Facebookwhatsnextclark.com

Let's talk

The person you meet is the person doing the work.

Book a free discovery call, ask us about a brand partnership, or just say hello.

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